Theo tin American Customer Satisfaction Index

ANN ARBOR, Mich., Oct. 14, 2016 /PRNewswire/ — Hillary Clinton expands her lead over Donald Trump to 14 points in the latest voter share survey from the American Customer Satisfaction Index. The weekly poll of registered voters surveyed after the second presidential debate and the leaked audio of Trump making lewd comments about sexually aggressive behavior has Clinton and Trump moving in opposite directions, with the Democrat at 50 percent of the popular vote and the Republican candidate at 36 percent. The ACSI uses an economic model of buyer choice applied to voting behavior. Like consumers, voters choose candidates based on the expected satisfaction (or utility in economics) that a candidate will deliver once in office. In the market for goods and services, expected satisfaction is predicted by past satisfaction. In the absence of “actual” prior satisfaction in advance of the inauguration of a new president, the ACSI uses a proxy: satisfaction with each candidate and his or her campaign. This measure is informative about the strength/weakness of a candidate’s support. The expected satisfaction is forward looking and used to predict market share, or in this case, voter share.

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